Innovation and Digitalization as a Starting Point for Entrepreneurship Among Rawamangun Youth

https://doi.org/10.52593/svs.06.2.07

Authors

  • Iqbal Syafrudin Universitas Negeri Jakarta
  • Tjipto Sumadi Universitas Negeri Jakarta, Jakarta, Indonesia
  • Mochamad Maiwan Universitas Negeri Jakarta, Jakarta, Indonesia

Keywords:

Entrepreneurship, Students, Innovation, Digitalization, Community Service, Creative Economy

Abstract

The background to this service is to increase the knowledge and understanding of political students at Universiti Sains Malaysia so that they can have knowledge and understanding of the important role of technology such as poster media in political education. As is known, many societal perspectives consider the existence and meaning of politics to be a positive thing, and there are also those who consider politics to be a negative thing. In fact, political Sains is very important to study because whether consciously or not, politics actually influences most human lives in society and the state. Through politics, people's lives depend on the decisions taken within them.

References

Ali, I. (2021). Efforts to Foster Entrepreneurship among Students. Jurnal Mubtadiin, 7(02), 154–172.

Alma, B. (2018). Kewirausahaan untuk Mahasiswa dan Umum. Bandung: Alfabeta.

Arimbi. (2023). How Young Entrepreneurs Face Challenges in the Digital Era.

Asikin, M. Z., & Fadilah, M. O. (2024). The Future of Entrepreneurship and Innovation: Challenges and Dynamics in the Digital Era. Jurnal Syntax Admiration, 5(1), 303–310.

Baraka. (2022). Digital Entrepreneurship: Opportunities and Challenges for Students in the Digital Era. Nusantara Journal. (2023). Challenges and Opportunities for Entrepreneurship among Students.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice (7th ed.). Harlow: Pearson Education.

Hisyam, C. J., Maharani, A. I., Istiharoh, I., & Putri, P. A. (2024). Analysis of Student Entrepreneurship Opportunities amid the Development of the Digital Economy Era. Journal of Creative Student Research, 2(3), 116–134.

Ismunandar, A., Afrelian, M. I., & Zulkarnain, M. F. (2023). The Role of Digitalization in Developing the Community Creative Economy (Study in Sumberrejo Village, Batanghari District, East Lampung Regency). Community Development Journal: Jurnal Pengabdian Masyarakat, 4(3), 5686–5685.

Kasidi, K. (2020). Entrepreneurship Challenges in the Digital Economy Era. Journal of Economic Education and Entrepreneurship, 1(1), 17–23.

Kotler, P., & Armstrong, G. (2021). Principles of Marketing (18th ed.). London: Pearson.

Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital entrepreneurship: A research agenda on new way of doing business. International Journal of Entrepreneurial Behavior & Research, 25(2), 353–375.

Rahayu, S., & Day, J. (2021). Strategi Pengembangan Kewirausahaan Mahasiswa Melalui Pemanfaatan Teknologi Digital. Jurnal Riset Ekonomi dan Bisnis, 14(2), 101–112.

Setyowati, N., & Rahmawati, E. (2020). Inovasi dan Diversifikasi Produk Olahan Lokal Sebagai Upaya Peningkatan Nilai Tambah Ekonomi Kreatif. Jurnal Ilmu Pangan dan Kewirausahaan, 5(2), 89–98

Sumartono, S., & Astuti, R. (2021). Pendampingan Wirausaha Muda Melalui Pelatihan Digital Marketing dan Manajemen Keuangan Usaha. Jurnal Pengabdian Kepada Masyarakat (JPKM), 27(3), 210–218.

Suryana. (2014). Kewirausahaan: Petunjuk Praktis, Tips dan Proses Menuju Sukses. Jakarta: Salemba Empat.

Tuten, T. L., & Solomon, M. R. (2017). Social Media Marketing. London: SAGE Publications.

Utomo, H. S. (2020). Menumbuhkan Jiwa Kewirausahaan Mahasiswa Melalui Edukasi dan Pelatihan Berbasis Digital. Jurnal Pengabdian Masyarakat dan Inovasi Pembelajaran, 2(1), 15–26.

Wijaya, A., & Susanto, H. (2022). Peran Media Sosial dan Pembuatan Konten Kreatif dalam Meningkatkan Brand Awareness UMKM Pemula. Jurnal Pemasaran Digital dan Ekonomi Kreatif, 3(1), 45–58.

Zimmerer, T. W., Scarborough, N. M., & Wilson, D. (2008). Essentials of Entrepreneurship and Small Business Management. New Jersey: Pearson Prentice Hall.

Published

2026-07-30

How to Cite

Syafrudin, I., Sumadi, T., & Maiwan, M. (2026). Innovation and Digitalization as a Starting Point for Entrepreneurship Among Rawamangun Youth. Sivitas : Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 6(2), 123–133. https://doi.org/10.52593/svs.06.2.07

Similar Articles

<< < 1 2 3 4 5 6 

You may also start an advanced similarity search for this article.