Innovation and Digitalization as a Starting Point for Entrepreneurship Among Rawamangun Youth
Keywords:
Entrepreneurship, Students, Innovation, Digitalization, Community Service, Creative EconomyAbstract
The background to this service is to increase the knowledge and understanding of political students at Universiti Sains Malaysia so that they can have knowledge and understanding of the important role of technology such as poster media in political education. As is known, many societal perspectives consider the existence and meaning of politics to be a positive thing, and there are also those who consider politics to be a negative thing. In fact, political Sains is very important to study because whether consciously or not, politics actually influences most human lives in society and the state. Through politics, people's lives depend on the decisions taken within them.
References
Ali, I. (2021). Efforts to Foster Entrepreneurship among Students. Jurnal Mubtadiin, 7(02), 154–172.
Alma, B. (2018). Kewirausahaan untuk Mahasiswa dan Umum. Bandung: Alfabeta.
Arimbi. (2023). How Young Entrepreneurs Face Challenges in the Digital Era.
Asikin, M. Z., & Fadilah, M. O. (2024). The Future of Entrepreneurship and Innovation: Challenges and Dynamics in the Digital Era. Jurnal Syntax Admiration, 5(1), 303–310.
Baraka. (2022). Digital Entrepreneurship: Opportunities and Challenges for Students in the Digital Era. Nusantara Journal. (2023). Challenges and Opportunities for Entrepreneurship among Students.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice (7th ed.). Harlow: Pearson Education.
Hisyam, C. J., Maharani, A. I., Istiharoh, I., & Putri, P. A. (2024). Analysis of Student Entrepreneurship Opportunities amid the Development of the Digital Economy Era. Journal of Creative Student Research, 2(3), 116–134.
Ismunandar, A., Afrelian, M. I., & Zulkarnain, M. F. (2023). The Role of Digitalization in Developing the Community Creative Economy (Study in Sumberrejo Village, Batanghari District, East Lampung Regency). Community Development Journal: Jurnal Pengabdian Masyarakat, 4(3), 5686–5685.
Kasidi, K. (2020). Entrepreneurship Challenges in the Digital Economy Era. Journal of Economic Education and Entrepreneurship, 1(1), 17–23.
Kotler, P., & Armstrong, G. (2021). Principles of Marketing (18th ed.). London: Pearson.
Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital entrepreneurship: A research agenda on new way of doing business. International Journal of Entrepreneurial Behavior & Research, 25(2), 353–375.
Rahayu, S., & Day, J. (2021). Strategi Pengembangan Kewirausahaan Mahasiswa Melalui Pemanfaatan Teknologi Digital. Jurnal Riset Ekonomi dan Bisnis, 14(2), 101–112.
Setyowati, N., & Rahmawati, E. (2020). Inovasi dan Diversifikasi Produk Olahan Lokal Sebagai Upaya Peningkatan Nilai Tambah Ekonomi Kreatif. Jurnal Ilmu Pangan dan Kewirausahaan, 5(2), 89–98
Sumartono, S., & Astuti, R. (2021). Pendampingan Wirausaha Muda Melalui Pelatihan Digital Marketing dan Manajemen Keuangan Usaha. Jurnal Pengabdian Kepada Masyarakat (JPKM), 27(3), 210–218.
Suryana. (2014). Kewirausahaan: Petunjuk Praktis, Tips dan Proses Menuju Sukses. Jakarta: Salemba Empat.
Tuten, T. L., & Solomon, M. R. (2017). Social Media Marketing. London: SAGE Publications.
Utomo, H. S. (2020). Menumbuhkan Jiwa Kewirausahaan Mahasiswa Melalui Edukasi dan Pelatihan Berbasis Digital. Jurnal Pengabdian Masyarakat dan Inovasi Pembelajaran, 2(1), 15–26.
Wijaya, A., & Susanto, H. (2022). Peran Media Sosial dan Pembuatan Konten Kreatif dalam Meningkatkan Brand Awareness UMKM Pemula. Jurnal Pemasaran Digital dan Ekonomi Kreatif, 3(1), 45–58.
Zimmerer, T. W., Scarborough, N. M., & Wilson, D. (2008). Essentials of Entrepreneurship and Small Business Management. New Jersey: Pearson Prentice Hall.
Published
How to Cite
Issue
Section
Copyright (c) 2026 Iqbal Syafrudin, Tjipto Sumadi, Mochamad Maiwan

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
SIVITAS: Jurnal Pengabdian dan Pemberdayaan Masyarakat allow the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions and authors who publish with this journal agree to the following terms:
In developing strategy and setting priorities, SIVITAS: Jurnal Pengabdian dan Pemberdayaan Masyarakat recognize that free access is better than priced access, libre access is better than free access, and libre under CC-BY-SA or the equivalent is better than libre under more restrictive open licenses. We should achieve what we can when we can. We should not delay achieving free in order to achieve libre, and we should not stop with free when we can achieve libre.
SIVITAS: Jurnal Pengabdian dan Pemberdayaan Masyarakat has a CC-BY SA license or its equivalent as the optimal license for publication, distribution, use and reuse of scientific work. This license is under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.








